Haje started working with startups on an industrial scale in 2017 and realized there was no good, go-to resource for how best to think about your pitch deck that matched what he was seeing happen out in the world of startups. So he decided to write one himself.

As you’d expect, it took a long time and a lot of research and talking to VCs, startups, and others across the ecosystem. By the time it was published in 2021, it was the best resource out there - and already terribly out of date. It barely mentioned the COVID-19 pandemic, for example, and while many of the basic premises were still correct, it felt a little long in the teeth even when it went on sale.

It was also printed in black and white (which was terribly silly - if he’d known, he’d have designed the example slides in black and white, too).

Surely there has to be a better way?

Well… Yes. Say hello to Pitch Guide.

Pitch Perfect was written in 2020. Now, almost three years later, Pitch Guide is here to pick up the baton where Pitch Perfect left off.

Anyway. Haje was thinking how awesome it would have been to have a full-color, wiki-style guide instead. Rather than having a printed book, he wanted a fully interactive, fully searchable, fully updatable version where his readers could easily give feedback or ask questions on each chapter.

Pitch Guide is the result of all of that work; an always updated, up-to-the-minute guide to fundraising, complete with real examples from his work with thousands of startups through his work with VCs, accelerators, and his individual pitch coaching clients.

It takes the core premise of Pitch Perfect: What does it take for a startup to raise money from VC, and fully updates it with everything he’s learned since then. The Knowledge Base is a comprehensive written guide. If you have questions or comments, you can leave them on the individual lessons or ask the community in our Community Q&A.